Salone del Mobile ready to open its doors
– four TMF companies on site
On April 18, the Milan trade fair Salone del Mobile is back on its original spring date – the year’s biggest furniture fair with visitors from all over the world. The 2023 edition will focus on openness, sustainability and research and it is a packed program that awaits visitors over six days. Every year, a number of TMF’s member companies participate – either with their own exhibitions or through activities in town.
With approximately 1,500 exhibitors and nearly 300,000 expected visitors in 2023, the furniture fair in Milan is the world’s largest meeting place for design and interior design.
Salone del Mobile takes place from the 18th to 23rd of April and this year’s exhibitors include four of TMF’s member companies; Karl Andersson & Söner, Blå Station, Abstracta and Gemla. In addition, Dux amd Tarkett are involved in design acitivites in central Milan (Dux with the exhibition STILL LIFE – The Art of Living).
Everyone agrees that the fair is an important date in the international design calendar.
– After the pandemic, many people believe that the world looks completely different, that the way you do business has changed significantly. And that is partially true. But there are few things which surpasses a physical meeting where you get the opportunity to feel, squeeze and try furniture. The fair is about building relationships and broadening one’s network, and therefore it is important for us to be there, says Benny Hermansson, CEO at Gemla.The Småland furniture company Karl Andersson & Söner exhibited for the first time in 2002 and they describe the fair as a common platform for the industry as well as an export engine for the companies.
– It is an international meeting place where we meet our customers, existing and new ones, from Europe and the rest of the world. The fair is important because it provides an opportunity for the customer to form an idea of how a product looks, experience its function and also to meet the people behind the company and the product, says Sara Wadskog, Marketing Manager at Karl Andersson & Söner.
The furniture industry as a whole is doing well in an imminently troubled market climate and there is a great demand for Swedish furniture and Swedish interior design internationally. Sweden is Europe’s tenth largest exporter of furniture, and in 17th place in the world. More than 75 percent of the Swedish furniture production is exported to other countries.
– The Milan fair is an important marketplace for several of our member companies, so it is gratifying that the fair is running again. Swedish furniture and interior design companies have long made an impression internationally, our member companies are circular and innovative pioneers on the international scene, says Cecilia Ask Engström, head of industry and business policy at TMF.