Today, Fjällräven’s products are sold in about 20 countries and flagship stores have been established in Germany and South Africa. More are waiting in the global venture and C&D Snickeri is part of the establishment journey.

Since the spring of 2011, a collaboration has been underway with Fjällräven, and designer Pär Rickberg, who together a development team is working to create Fjällräven’s store concept.

“The interior must have a design language which shows that the brand is Scandinavian and stands for quality, tradition, outdoor and sustainability. This created an interior with a focus on wood, crafts and furniture carpentry. It is a distinct interior made entirely of wood, in this case FSC-certified ash, which has the task of acting as a framework for Fjällräven’s products.”

The development of Fjällräven’s store concept has led to challenges for both Pär and his team, as well as for C&D Snickeri. The fact that most of the interior is designed in wood, ash in this case, puts extra demands on the construction to meet load and strength requirements.